How to Add Product Links to TikTok Videos: A Guide for Merchants

Adding product links on TikTok is an effective way to boost product exposure and increase sales. Whether you are an individual creator, a brand merchant, or an e-commerce seller promoting products through TikTok, you can use TikTok's shopping function to embed product links directly into videos. Here are the detailed steps on how to add product links in TikTok videos:

1. Use TikTok business account

First, you need a TikTok business account because a TikTok business account allows you to add product links in your videos. Personal accounts currently do not support inserting product links directly into videos.

How to convert to a business account:

1. Open the TikTok app and go to your personal homepage.

2. Click "Me" in the lower right corner , then click the three-line menu in the upper right corner.

3. Select "Manage Account" .

4. In Account settings, select Switch to business account .

5. Follow the prompts to complete the setup, select your business type, and submit relevant information.

2. Turn on the TikTok mall function

Once you have a business account, you can enable TikTok’s TikTok Shop feature to upload your products directly to the platform. This allows you to associate products directly to your videos and add purchase links.

How to set up TikTok Shop:

1. Enter the settings page of the TikTok business account .

2. Find the TikTok Shop option and click to enter.

3. Follow the prompts to connect your e-commerce platform account (such as Shopify, BigCommerce, etc.), or create your store directly on TikTok.

4. Upload the product and fill in the product details (such as price, pictures, description, etc.).

3. Add product links in videos

You can add product links to your videos via product tags or product cards .

Add product tags:

1. Create your video : First, create your video content using the TikTok app. It can be any type of video, but make sure the video content is relevant to the product.

2. Add product tags : After recording the video and entering the editing page, click the "Shopping" icon, or select "Add Product" on the video publishing page. At this point, TikTok will display the list of products you uploaded in the store.

3. Select a product : Select a product from your product list to link to in your video.

4. Publish your video : Once you've finished selecting your product, go ahead and edit your video and publish it. Viewers can click on the product tag in the video to jump directly to the product page for purchase.

Use the Shopping Cart function:

If your video supports the shopping cart function, viewers can click on the shopping cart icon in the video to view all the products in the video and click to purchase directly.

4. Add product links through live broadcast

In addition to regular videos, TikTok also allows you to add product links in live broadcasts , which is very effective for product promotion and real-time sales.

How to add product links to your live broadcast:

1. Start live broadcast : Click the "+" button on TikTok's main page, select "Live Broadcast" and set the live broadcast content.

2. Enter live shopping mode : When starting a live broadcast, enable the "Shopping" function in the live broadcast settings.

3. Select products : During the live broadcast, click "Add Product" and select the products you want to display in the live broadcast.

4. Promote products : During the live broadcast, viewers can make purchases by clicking on product links in the live broadcast.

5. How to use third-party tools (such as Shopify)

For merchants who want to operate TikTok stores more professionally, e-commerce platforms such as Shopify are deeply integrated with TikTok, making it easier for you to bind products to TikTok videos.

Set up Shopify integration with TikTok store:

1. Select the "TikTok" application in the Shopify admin .

2. Follow the instructions to connect your Shopify store with your TikTok account.

3. Upload products and select the items you want to promote.

4. Add relevant product links to your TikTok videos.

summary

By adding product links to TikTok videos, merchants and creators can direct viewers to product pages, increasing conversion rates. This not only showcases products through videos, but also allows viewers to purchase directly during the viewing process, thereby increasing sales. Whether through regular videos, live streaming, or with the help of third-party tools, TikTok offers a variety of ways to help you promote and sell products on the platform.